Chloe Rutzerveld and her Project Edible Growth!
It is an unprecedented challenge, demonstrating how high tech can rhyme with health, that won the Euregio Prize, awarded this May 4 by the Jury of the Call for Projects THE TASTE OF CHANGE – Design for food.

Edible growth is an example of a future food product that forms a bridge between new technologies and authentic practices of growing and breeding food. It combines food with new technology, nature, culture and design.
Multiple layers containing an edible breeding ground, seeds, spores and yeast are printed according to a personalized 3D file after which natural processes like photosynthesis and fermentation will start. Within five days the plants and fungi mature while the yeast ferments the solid inside into a liquid. The product’s intensifying structure, scent and taste are reflected in its changing appearance. Depending on the preferred intensity, the consumer decides when to harvest and enjoy the delicious, fresh and nutrient‐rich edible.

The selection committee and jury of the Euregio Prize
Chairman of the selection committee: Alok Nandi
Creative director: Architempo – coCreationcamp, interaction designer, lecturer at the Institut Paul Bocuse in Lyon, jury member for Core77 Food Design Awards 2012

Giovanna Massoni – Artistic Director of RECIPROCITY design liège and curator of the exhibition
Clio Brzakala – Wallonie Design / general manager of RECIPROCITY design liège
Claudine Moreau – Marjorie Charlier – Province de Liège / Culture, Liège
Dorothée Goffin – Smart Gastronomy Lab, Gembloux
Isabelle Grommet – WAGRALIM, Pôle de compétitivité – Agro-Industrie Wallonie, Gembloux
François Jégou – Strategic Design Scenarios / ENSAV La Cambre, Bruxelles
Jérémy Joncheray – Taste & Visual, Strasbourg/Liège
Isabelle Masson-Loodts – independent journalist, Liège
Giorgia Morero – Fédération Wallonie-Bruxelles et Wallonie-Bruxelles Design Mode, Bruxelles
Kunty Moureau – Journalist and curator, Liège
Caroline Naphegyi – Lille Design, Lille
Jean-Luc Pigneur – Generation W – Vieusart Academy of Culinary Arts
Heleen Van Loon – Cultuurplatform Design Limburg, Hasselt
Saskia Van Stein – Bureau Europa, Maastricht

This winning project and other 59 selected projects will be shown at the THE TASTE OF CHANGE exhibition during RECIPROCITY 2015!